Skip to Content

Would you like a natural, eco-friendly Swiss toothpaste?


Test WAYA More Info


Validated by dentists

Designed and Produced in Switzerland

No plastic tube

They Speak About Us

Discover WAYA in video

Try WAYA

10 Reasons to Choose WAYA


In one word, it is a toothpaste which is great for your health and for the planet.


8 reasons to choose WAYA


It is a toothpaste which is good for your health and for the planet.


8 Gründe, WAYA zu wählen


Dies ist eine Zahnpasta, die Ihrer Gesundheit und dem Planeten etwas Gutes tut.


How does it Work?

It's fast, easy and efficient. You just need to:


Our Best Sellers

What do our Customers Think about it?


Validated by Dentists


WAYA, the best of both worlds

Traditional toothpastes offer good protection against cavities, but for the most part, their composition leaves much to be desired, and the plastic tube is a nightmare for the planet.

Solid or powdered alternatives, on the other hand, are natural and plastic-free, but they are not hygienic and do not protect teeth from cavities.

WAYA combines the best of both worlds. It is a hygienic, natural, and plastic-free toothpaste that is dentist-approved. It protects teeth from cavities.​

*Some toothpaste tubes are made from natural ingredients, but the majority of them are not at all.
Test WAYA​​

Follow us on Instagram

Is WAYA made for you?

Answer those 4 questions and discover it now:

  1. You pay attention to what you eat and to the cosmetic products you use?
  2. You are in a dynamic of reducing waste and have a positive impact on the planet?
  3. You like to support local business and small companies in particular?
  4. You have good teeth without any particular issue?

If you answer yes to one of those questions, then try WAYA, you will love it! If not, it is not for you.


Test WAYA


NOTE: If you have dental issues and you already use a special toothpaste, wait a bit vefore testing WAYA. I'm going to work on a version of this toothpaste which is specially made for people with teeth and/or gum problems.


My Story

A few years ago, I started to reduce waste. I switched to solid soap and shampoo, safety rasoir. Everything was going well until I try solid toothpaste. Impossible to find one I liked.

Speaking about it with friends and family, I understood I was not the only one having this problem. It's at that time that I decided to create a toothpaste that combines the best of both worlds: a naturel and plastic free toothpaste, which is as good and as efficient as traditional toothpastes.

I selected the best partners and développe this project for two years. I am very pleased that I finally found a great product, that people love, and which has a positive impact on people health and on the environment.

Discover WAYA toothpaste

FAQ


A tablet is:

  • More hygienic that powder or solid toothpaste
  • More fun and easier to use
  • The right amount of ingredients and of fluorid
  • Super pratique quand on part voyager. On prend la quantité dont on a besoin en fonction du nombre de jours hors du domicile.


In collaboration with a lab in Valais specialising in natural cosmetic products, we have developed a unique toothpaste that meets the criteria of taste and tooth protection, all using natural raw materials, most of which come from neighbouring countries.


My goal is to offer a toothpaste which is good for your health and for the planet. I have therefore chosen natural ingredients from Switzerland and neighbouring countries wherever possible.  

See ingredients


This toothpaste protects against cavities thanks to:

  • Its combination of xylitol and erythritol repels bacteria, preventing the formation of oral cavities.
  • Sodium fluoride (1450 ppm), which is recommended by the vast majority of dental professionals in Switzerland.


The RDA of 66 cleans your teeth very well without any damage.

These measures were been made by an indépendant lab.


WAYA toothpaste is developed and produced in Switzerland.

Nous travaillons avec une dizaine d'entreprises Suisses, dont des ateliers protégés. En achetant nos produits, vous soutenez donc de nombreuses entreprises locales.


Yes, this toothpaste can be used by pregnant or breast-feeding women. It contains natural extracts of mint and ecchinacea, in powder form and not essential oils.


Ce dentifrice convient aux enfants dès 7 ans. Nous recommandons la présence d'un adulte lors du brossage de dents.


Here are the recommendations given by the Boiron company, based in Berne and an expert in homeopathy:

"It is recommended that homeopathic medicines be taken in an empty, clean mouth, if possible away from meals.

Mint and coffee, consumed at a distance from homeopathic medicines, have no effect on the effectiveness of the prescription.


C'est effectivement quelque chose qui peut arriver. Le menthol, lorsqu'il est soumis à des changements de température ou d'humidité, crée de petits filaments autour de la pastille de dentifrice. 

Ce phénomène est propre aux ingrédients d'origine naturelle et n'affecte en rien la qualité ou l'efficacité du dentifrice.

Il suffit de laisser les pastilles à l’air libre dans un endroit frais et sec. Ces filaments disparaîtront d’eux-mêmes en peu de temps ! 😊


Do you have another question?

Please send us a WhatsApp message to+41 76 471 03 65 or write us at smile@wayacosmetics.ch


Find a Reseller

Here is the map of retailers and dental offices that recommend WAYA.

Stay Informed !

Be the first to find out about our latest news, products and trends.

Thanks for registering!