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Holidays from July 3rd-20th

All orders placed during this period will be dispatched on Monday, 21st July.

Say goodbye to plastic tubes. Protect your teeth and the planet with WAYA.

A tablet. A smile. Zero plastic.

I'm going plastic-free I want to know more

Validated by dentists

Designed and Produced in Switzerland

No plastic tube


1,500,000,000

Every year, in the world,

1.5 billion toothpaste tubes are thrown away,

that is 15,000 tonnes of plastic waste

that end up in the bin.


My Mission: 

To offer you the best natural and plastic-free alternative.

Choose my natural and plastic-free toothpaste

They Speak About Us

 Le dentifrice Suisse pour ceux qui veulent protéger leurs dents et la planète


8 raisons de choisir WAYA

 

The Swiss toothpaste for those who want to protect their teeth and the planet


The Swiss toothpaste for those who want to protect their teeth and the planet.


Die Schweizer Zahnpasta für alle, die ihre Zähne und den Planeten schützen wollen


8 Gründe, dich für WAYA zu entscheiden


It's simple, quick and effective.


3 steps to brush your teeth with WAYA.

The most popular products among our 200+ clients

Fresh or mild mint. With or without fluoride. There's something for everyone.

WAYA tabs

Compostable handle made of Swiss beech wood. Soft bristles for the teeth.

Toothbrush

Lightweight and practical boxes to take WAYA with you everywhere.

Box

Their smile speaks for them

WAYA, the best of both worlds

for your and for the planet.

*You can sometimes find tubes with natural ingredients, but few truly tick all the boxes: hygiene, effectiveness, environmental respect, and vegan. WAYA finally brings all of this together in a single tablet..
I choose the best of both worlds

EXPLANATION:

Traditional toothpastes protect your teeth, but their chemical composition and plastic tubes pose a problem for your health and the planet.

Les alternatives solides ou en poudre éliminent certes le plastique et les ingrédients douteux, mais sont souvent moins hygiéniques et moins efficaces contre les caries.

Avec WAYA, fini les compromis. Notre dentifrice à croquer est hygiénique, naturel, sans plastique, et validé par les dentistes.

By joining WAYA, you become part of those who take action every day for their health, their smile, and for the planet.

Is WAYA made for you?

WAYA is made for you if you...

 Want to take care of yourself with natural products, approved by professionals.

 Are you committed to a zero waste approach to reduce your impact on the planet.

 Enthusiastically support local and responsible small businesses.

 Currently have healthy teeth, without the need for specific medicinal toothpastes.

If you recognise yourself in these statements, WAYA is made for you: you are going to love it !

I am joining the WAYA movement


NOTE: If you have dental issues and you already use a special toothpaste, wait a bit vefore testing WAYA. I'm going to work on a version of this toothpaste which is specially made for people with teeth and/or gum problems.

FAQ


A tablet is:

  • More hygienic that powder or solid toothpaste
  • More fun and easier to use
  • The right amount of ingredients and of fluorid
  • Super handy when going on a trip. We take the amount we need based on the number of days away from home..


In collaboration with a lab in Valais specialising in natural cosmetic products, we have developed a unique toothpaste that meets the criteria of taste and tooth protection, all using natural raw materials, most of which come from neighbouring countries.


WAYA toothpaste is developed and produced in Switzerland.

We work with around ten Swiss companies, including sheltered workshops. By purchasing our products, you are therefore supporting many local businesses.


My goal is to offer a toothpaste which is good for your health and for the planet. I have therefore chosen natural ingredients from Switzerland and neighbouring countries wherever possible.  

See ingredients


This toothpaste protects against cavities thanks to:

  • Its combination of xylitol and erythritol repels bacteria, preventing the formation of oral cavities.
  • Sodium fluoride (1450 ppm), which is recommended by the vast majority of dental professionals in Switzerland.


The RDA of 66 cleans your teeth very well without any damage.

These measures were been made by an indépendant lab.


We have a version with fluoride and a version without fluoride. 

The fluoridated version contains 1,450ppm of sodium fluoride. Swiss authorities recommend a level between 1,400-1,500ppm..


Yes, this toothpaste can be used by pregnant or breast-feeding women. It contains natural extracts of mint and ecchinacea, in powder form and not essential oils.


This toothpaste is suitable for children from 7 years old. We recommend the presence of an adult during tooth brushing..


Here are the recommendations given by the Boiron company, based in Berne and an expert in homeopathy:

"It is recommended that homeopathic medicines be taken in an empty, clean mouth, if possible away from meals.

Mint and coffee, consumed at a distance from homeopathic medicines, have no effect on the effectiveness of the prescription.


It is indeed something that can happen. Menthol, when subjected to changes in temperature or humidity, creates small filaments around the toothpaste tablet.

This phenomenon is specific to natural origin ingredients and does not affect the quality or effectiveness of the toothpaste in any way.

Just leave the tablets in the open air in a cool, dry place. These filaments will disappear on their own in no time! 😊


Do you have another question?

Envoyez-nous un message WhatsApp au +41 77 436 81 45 ou écrivez-nous à smile@wayacosmetics.ch



My Story

A few years ago, I started to reduce waste. I switched to solid soap and shampoo, safety rasoir. Everything was going well until I try solid toothpaste. Impossible to find one I liked.

Speaking about it with friends and family, I understood I was not the only one having this problem. It's at that time that I decided to create a toothpaste that combines the best of both worlds: a naturel and plastic free toothpaste, which is as good and as efficient as traditional toothpastes.

I selected the best partners and développe this project for two years. I am very pleased that I finally found a great product, that people love, and which has a positive impact on people health and on the environment.

Discover WAYA toothpaste

WAYA is close to you

Shipping from this website is free for purchases over 10 CHF. If you still prefer to visit a store, here is the list of our retailers..

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